There is something thoroughly exhilarating about travelling in West Africa. It bares very little resemblance to the well-established safari circuits of East and Southern Africa, but what it lacks in finesse, it makes up for in joie de vivre with some of the best music, art, culture & food on the continent. Lagos & Accra are both dynamic cities pulsating with creative energy and buzz. With young initiatives such as the first Lagos Biennial, Art X Lagos and the Chale Wote street art festival, they are fast cementing their positions as emerging contemporary art capitals of the world. Lagos has its own highly credible Fashion Week with hugely successful labels such as Maki Oh favoured by the likes of Michelle Obama, Lupita Nyong’o, and Beyoncé. Concept store Alara, designed by Sir David Adjaye, has changed the face of high end shopping with its carefully-selected combination of international & African designers. Whilst La Maison in Accra, the brainchild of Nada Moukarzel, has been compared to a Ghanaian version of Milan’s 10 Corso Como.
Gone are the days of looking to Europe for culinary influence. Current trends have seen a return to traditional local ingredients and a modern twist on home-grown recipes. Accra – with Lagos following suit - now has a happening restaurant scene with some very stylish places to eat & drink. They are both entrepreneurial hubs, evolving fast, yet still holding on to their own very distinct identities. A wave of young Ghanaians and Nigerians are now moving back to their familial homelands from NYC and London as there are great opportunities. Yes, these cities are full of contrast, frustrating to manoeuvre, sometimes overwhelming, but you’ll never endure a dull moment.
And lest we forget about music, this really is an absolute highlight for any trip to West Africa. Reggae, rap, hip hop, and Afrobeat are of course popular in Accra and Lagos, with the latter also boasting an amazing jazz scene. Ever-evolving “hiplife” is the dominant musical force in Ghana and fuses highlife with elements of hip hop. I could write an entire thesis on how electrifying and infectious the music of this region is.
We love promoting these dynamic cities, their art, shopping and music scenes, sense of concordance between old and new, traditional & contemporary. Contact us at firstname.lastname@example.org to uncover the buzz of modern day West Africa.